Views For Days – Fitzrovia – by Frankie Says

First Impressions

Views For Days – Fitzrovia – by Frankie Says caught my attention the moment I walked up to the building — honestly, the name pretty much tells you everything you need to know. This apartment-style property sits right in the heart of Fitzrovia, and you know what? The views actually do live up to the hype. It’s one of those places where you immediately understand why someone decided to turn it into accommodation.

Location & Neighborhood

Fitzrovia is brilliant if you want to feel like a proper Londoner rather than just another tourist. You’re literally walking distance from Oxford Street when you need that shopping fix, but tucked away enough that you won’t be dodging crowds every time you step outside. The four-star setup means you get that nice balance — comfortable without being overly fancy. I mean, you’re a quick stroll from the BBC Broadcasting House, and Charlotte Street’s restaurant scene is right there.

The Space

The room setup here is what really sets it apart from your typical hotel stay. These aren’t cramped spaces — you actually get proper kitchen facilities, which honestly saved me a fortune during my stay in London. There’s something quite nice about making your morning coffee while looking out over the city rooftops. The furnishings feel contemporary but not sterile, if that makes sense — like someone actually thought about how people live rather than just how things photograph.

What Makes It Special

The whole “Views For Days” thing isn’t just marketing speak — from the upper floors, you get these sweeping sights across London that honestly make you stop what you’re doing and just look. I found myself lingering by the windows way more than usual. The building itself has character without feeling old or tired, and there’s this sense that you’re staying somewhere that locals might actually choose rather than just tourists passing through.

Why Guests Love It

What really works about this place is how it bridges that gap between hotel convenience and apartment living. You’re not dealing with tiny hotel rooms or the hassle of a full rental — it’s sort of the best of both worlds. The 8.2 rating makes sense when you experience it firsthand. Plus, being part of the Frankie Says collection, there’s this attention to detail that you notice in small ways — good lighting, decent storage space, surfaces that actually work for spreading out your stuff. It’s the kind of place where you settle in rather than just crash.