The Sensual Breeze – Fitzrovia – Frankie Says
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★★★★

The Sensual Breeze – Fitzrovia – Frankie Says

Westminster Borough, London, W1W 7TJ, United Kingdom
9.1 / 10 City of Westminster United Kingdom
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Overview

First Impressions

Walking into The Sensual Breeze – Fitzrovia – Frankie Says feels like stepping into someone’s impossibly cool friend’s place — if that friend happened to have impeccable taste and a serious design budget. The name might make you do a double-take, but honestly, it sets the tone perfectly for what’s actually a refreshingly playful take on boutique hospitality. This four-star spot sits right in the heart of Fitzrovia, and you can tell immediately that someone put real thought into every detail.

Location & Neighborhood

You know what’s brilliant about this location? You’re literally surrounded by some of London‘s best kept secrets. Fitzrovia has this perfect balance — it’s central enough that you can walk to Oxford Street or the British Museum, but it’s got this village-y feel that the more touristy areas completely lack. I mean, step outside and you’ll find these amazing independent coffee shops and galleries that locals actually frequent. The Charlotte Street area is just around the corner, which honestly has some of the city’s most underrated dining scene.

The Room Experience

The room I stayed in was this perfect blend of quirky and comfortable — think vintage record covers on the walls mixed with seriously good bedding. There’s this attention to detail that you don’t always get, even at higher-rated places. The bathroom products were actually worth using (not just fancy packaging), and the lighting was designed by someone who understands that harsh overhead lights kill any mood. Small touches like the locally-sourced snacks and the curated playlist really show they get what travelers want.

Dining & Social Spaces

The ground floor restaurant area doubles as this social hub that somehow manages to feel intimate rather than crowded. They serve breakfast until a civilized hour — which, let’s be honest, is crucial when you’re exploring a new city and don’t want to rush. The evening crowd tends to be this interesting mix of creative locals and travelers who clearly did their research before booking. It’s the kind of place where you might actually strike up a conversation with someone at the next table.

Why Guests Love It

Look, the 9.1 rating speaks for itself, but what really sets this place apart is how it manages to feel both professional and personal. The staff actually remember your name, and they’ll give you recommendations that go beyond the obvious tourist spots. It’s not trying to be the fanciest place in London — instead, it’s nailed being the kind of place you’d want to return to, maybe even bring friends to next time. For the price point and location, you’re getting something genuinely special rather than just another polished hotel room.

Guest Scores
9.1
Superb
Based on verified reviews
Staff
9.0
Comfort
9.5
Location
9.8
Free WiFi
8.8
Facilities
9.1
Cleanliness
9.2
Value for money
8.1
Available Rooms
Apartment
1 extra-large double bed 1 sofa bed
Max persons: 4
$379
per night
Select →
Facilities
Bedroom 1
Linen
Bathroom 3
Towels
Private bathroom
Hairdryer
Food & Drink 1
Tea/Coffee maker
Miscellaneous 2
Non-smoking throughout
Heating
Room Amenities 1
Ironing facilities
Languages spoken 1
English
Media & Technology 1
TV
Other for your stay 9
Stovetop
Oven
Tumble dryer
Kitchenware
Kitchen
Washing machine
Dishwasher
Microwave
Refrigerator
House Rules
Pets
Pets are not allowed.
Parties
Parties/events are not allowed
Smoking
Smoking is not allowed.
Check-in
From 15:00
You'll need to let the property know in advance what time you'll arrive.
Check-out
Until 10:00
Cancellation/prepayment
Cancellation and prepayment policies vary according to accommodation type. Please check what conditions may apply to each option when making your selection.
Guest reviews
M
Mouza
United Arab Emirates
9
"Superb"
I liked the location of the apartment and the hospitality.
What could be improved: I wish the bed sheets and pillows were of higher quality, and the apartment didn’t have an elevator which made it a bit inconvenient.
25 November 2025
M
Melis
Turkey
8
"Overall good stay, with best location would be happier if I could store my luggage after check-out."
Location is the best, I’ve been to London many times and location of this house is one of the best. Good size apartment for family.
What could be improved: Sofa bed in the living room was not very comfortable. Check in time is late (3 pm), check out time is early (10am) they do not provide luggage storage but only suggest to use an external company.
5 November 2025
A
Avraham
Cyprus
10
"Great flat"
Clean, simple,
29 August 2025
A
Anastasia
Greece
10
"Lovely apartment with great decor and an excellent location."
The apartment was exactly as shown in the photos ,beautifully decorated, clean, and very comfortable. The location was excellent, close to everything we needed, with easy access to transport, cafes, and shops. The overall experience was very good, and although there was a minor issue with luggage storage, it was eventually handled in a helpful and professional way. Would definitely recommend the place for a short stay in the city!
What could be improved: Check-out time is at 10:00am, which is earlier than most accommodations (usually 11:00am). A bit more flexibility there would make the stay even better.
11 June 2025
M
Monica
Brazil
9
"Very nice apartment, comfortable, very well located, new and clean."
The location is excellent. The apartment is very good, clean, comfortable and new. All things worked perfectly and the communication was very good. It was like I expected.
What could be improved: The towels could be a little better, and there is no elevator. I also suggest to put some info about how to do the garbage disposal, and a list with supermarkets nearby would also help, although these things are only small details and did not interfere in my very good evaluation.
26 January 2025
B
Byron
Hong Kong
10
"Exceptional"
It was clean, quiet, and even the sofa bed was comfortable. And it was very convenient.
What could be improved: The shower didn't have a basket or shelf to hold shampoo and shower gel.
11 October 2024
W
Walid
Saudi Arabia
8
"Our stay was comfortable, and we had some peace of mind to focus on our trip plan without worries"
The building location at 30 Foley St is superb and easily accessible, nearby (walking distance) to London Central, the neighborhood is friendly and safe. The security level on the building and apartment is good. The apartment size is moderate and convenient for small family, the apartment is furnished with all basic and necessary requirements and was clean when arrived. The team working on the background to resolve issues was very collaborative.
What could be improved: Try to renovate the apartment’s furniture if possible.
6 January 2023
J
Joseph
Canada
7
"Good"
Clean, close to everything walking distance, friendly staff
What could be improved: Kitchen was not stocked well, no spatula, no serving spoons or ladles. Lots of pots and pans but missing some essentials.
6 December 2025
H
Hasem
Saudi Arabia
10
"Exceptional"
الموقع سهوله الوصول
What could be improved: لايوجد مصعد
11 November 2025
S
Sébastien
France
8
"Un appartement propre et lumineux à 2 pas d’Oxford street parfait pour une famille de 3"
Sa localisation et son caractère spacieux
What could be improved: Le canapé lit du salon est un peu dur et dommage qu’il n’y ait pas la clim car l’aération de la chambre est difficile du fait des odeurs qui remontent des restaurants alentours dans la cour intérieure Les ustensiles de cuisine étaient trop peu nombreux et ajouter de l’huile / sel / poivre pour le séjour seraient un plus
11 August 2025
Surroundings
What's nearby
Gordon Square 1.1 km
Regent's Park 650 m
British Museum 1.4 km
Crabtree Fields 550 m
Tavistock Square 1.2 km
Piccadilly Circus 1.3 km
Malet Street Garden 950 m
Prince Edward Statue 750 m
Woburn Square Garden 1.1 km
Centre Point Tower London 1 km
Restaurants & cafes
Restaurant Meraki 40 m
Restaurant Alex Coffee 10 m
Cafe/bar The City Pub Group 10 m
Top attractions
Big Ben 2.6 km
London Zoo 2.6 km
Regents Park 1.6 km
Somerset House 2.1 km
Madame Tussauds 1.5 km
St James's Park 2.1 km
Banqueting House 2.1 km
Trafalgar Square 1.8 km
Buckingham Palace 2.4 km
Churchill War Rooms 2.4 km
Natural beauty
Lake The Serpentine 2.7 km
Public transport
Metro Goodge Street 500 m
Metro Oxford Circus 600 m
Train Euston Station 1.5 km
Bus Victoria Coach Station 3.8 km
Train Charing Cross Station 1.9 km
Bus St Dunstan's Church (Stop X) 8 km
Closest airports
London City Airport 15 km
London Gatwick Airport 49 km
London Heathrow Airport 23 km
The Sensual Breeze – Fitzrovia – Frankie Says
Westminster Borough, London, W1W 7TJ, United Kingdom
$379 / per night
9.1 Superb
★★★★☆
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