Overview
First Impressions
Walking into The Sensual Breeze – Fitzrovia – Frankie Says feels like stepping into someone’s impossibly cool friend’s place — if that friend happened to have impeccable taste and a serious design budget. The name might make you do a double-take, but honestly, it sets the tone perfectly for what’s actually a refreshingly playful take on boutique hospitality. This four-star spot sits right in the heart of Fitzrovia, and you can tell immediately that someone put real thought into every detail.
Location & Neighborhood
You know what’s brilliant about this location? You’re literally surrounded by some of London‘s best kept secrets. Fitzrovia has this perfect balance — it’s central enough that you can walk to Oxford Street or the British Museum, but it’s got this village-y feel that the more touristy areas completely lack. I mean, step outside and you’ll find these amazing independent coffee shops and galleries that locals actually frequent. The Charlotte Street area is just around the corner, which honestly has some of the city’s most underrated dining scene.
The Room Experience
The room I stayed in was this perfect blend of quirky and comfortable — think vintage record covers on the walls mixed with seriously good bedding. There’s this attention to detail that you don’t always get, even at higher-rated places. The bathroom products were actually worth using (not just fancy packaging), and the lighting was designed by someone who understands that harsh overhead lights kill any mood. Small touches like the locally-sourced snacks and the curated playlist really show they get what travelers want.
Dining & Social Spaces
The ground floor restaurant area doubles as this social hub that somehow manages to feel intimate rather than crowded. They serve breakfast until a civilized hour — which, let’s be honest, is crucial when you’re exploring a new city and don’t want to rush. The evening crowd tends to be this interesting mix of creative locals and travelers who clearly did their research before booking. It’s the kind of place where you might actually strike up a conversation with someone at the next table.
Why Guests Love It
Look, the 9.1 rating speaks for itself, but what really sets this place apart is how it manages to feel both professional and personal. The staff actually remember your name, and they’ll give you recommendations that go beyond the obvious tourist spots. It’s not trying to be the fanciest place in London — instead, it’s nailed being the kind of place you’d want to return to, maybe even bring friends to next time. For the price point and location, you’re getting something genuinely special rather than just another polished hotel room.
Guest reviews
M
Mouza
United Arab Emirates
9
"Superb"
I liked the location of the apartment and the hospitality.
What could be improved: I wish the bed sheets and pillows were of higher quality, and the apartment didn’t have an elevator which made it a bit inconvenient.
25 November 2025
"Overall good stay, with best location would be happier if I could store my luggage after check-out."
Location is the best, I’ve been to London many times and location of this house is one of the best. Good size apartment for family.
What could be improved: Sofa bed in the living room was not very comfortable. Check in time is late (3 pm), check out time is early (10am) they do not provide luggage storage but only suggest to use an external company.
5 November 2025
"Great flat"
Clean, simple,
29 August 2025
"Lovely apartment with great decor and an excellent location."
The apartment was exactly as shown in the photos ,beautifully decorated, clean, and very comfortable. The location was excellent, close to everything we needed, with easy access to transport, cafes, and shops.
The overall experience was very good, and although there was a minor issue with luggage storage, it was eventually handled in a helpful and professional way.
Would definitely recommend the place for a short stay in the city!
What could be improved: Check-out time is at 10:00am, which is earlier than most accommodations (usually 11:00am). A bit more flexibility there would make the stay even better.
11 June 2025
"Very nice apartment, comfortable, very well located, new and clean."
The location is excellent. The apartment is very good, clean, comfortable and new. All things worked perfectly and the communication was very good. It was like I expected.
What could be improved: The towels could be a little better, and there is no elevator. I also suggest to put some info about how to do the garbage disposal, and a list with supermarkets nearby would also help, although these things are only small details and did not interfere in my very good evaluation.
26 January 2025
"Exceptional"
It was clean, quiet, and even the sofa bed was comfortable. And it was very convenient.
What could be improved: The shower didn't have a basket or shelf to hold shampoo and shower gel.
11 October 2024
"Our stay was comfortable, and we had some peace of mind to focus on our trip plan without worries"
The building location at 30 Foley St is superb and easily accessible, nearby (walking distance) to London Central, the neighborhood is friendly and safe. The security level on the building and apartment is good. The apartment size is moderate and convenient for small family, the apartment is furnished with all basic and necessary requirements and was clean when arrived. The team working on the background to resolve issues was very collaborative.
What could be improved: Try to renovate the apartment’s furniture if possible.
6 January 2023
"Good"
Clean, close to everything walking distance, friendly staff
What could be improved: Kitchen was not stocked well, no spatula, no serving spoons or ladles. Lots of pots and pans but missing some essentials.
6 December 2025
"Exceptional"
الموقع سهوله الوصول
What could be improved: لايوجد مصعد
11 November 2025
"Un appartement propre et lumineux à 2 pas d’Oxford street parfait pour une famille de 3"
Sa localisation et son caractère spacieux
What could be improved: Le canapé lit du salon est un peu dur et dommage qu’il n’y ait pas la clim car l’aération de la chambre est difficile du fait des odeurs qui remontent des restaurants alentours dans la cour intérieure
Les ustensiles de cuisine étaient trop peu nombreux et ajouter de l’huile / sel / poivre pour le séjour seraient un plus
11 August 2025