First Impressions
Walking into The Foxhole – Fitzrovia – by Frankie Says, you immediately get that it’s trying to be different from your typical London hotel. The whole vibe feels more like stepping into a friend’s really well-designed flat than some stuffy business hotel. There’s this playful energy that runs through everything — from the cheeky artwork on the walls to the way the staff actually seem to enjoy being there.
The Neighborhood Advantage
Honestly, the Fitzrovia location is what really sold me on this place. You’re literally a five-minute walk from Oxford Circus, but tucked away on a quieter street where you can actually hear yourself think. I mean, you’ve got Charlotte Street with all its buzzy restaurants just around the corner, and the BBC Broadcasting House is practically next door if you’re into that sort of thing. The area has this creative, slightly bohemian feel that matches the hotel perfectly.
The Room Experience
The room I stayed in was compact — let’s be honest about London space — but cleverly designed in a way that didn’t feel cramped. Everything had its place, and the bed was surprisingly comfortable for what I’d expect from a four-star property in this price range. The bathroom was modern and clean, though you know what? I actually appreciated that they didn’t go overboard with unnecessary amenities. Sometimes less really is more.
Food and Social Spaces
The downstairs area doubles as both lobby and social space, and there’s a restaurant that serves decent food — nothing that’ll change your life, but solid dishes that hit the spot after a long day wandering around the city. I spent quite a bit of time just hanging out there with my laptop, and the staff never made me feel like I was overstaying my welcome. The coffee’s actually pretty good too, which matters more than people realize when you’re jet-lagged.
Why Guests Love It
What really works about The Foxhole is that it knows exactly what it is. It’s not pretending to be some grand luxury hotel, and it’s not trying to be the cheapest option either. Instead, it delivers this sweet spot of style, location, and personality that makes you feel like you’re staying somewhere with actual character. The 8.8 rating makes total sense — it’s the kind of place where small thoughtful touches add up to something genuinely memorable, and you’ll probably find yourself recommending it to friends without even thinking about it.
Hotels in London dot historic Covent Garden, royal squares, and creative quarters brimming with artisan markets.
You'll need to let the property know in advance what time you'll arrive.
