Stylish 1 bed flats in Soho, next to Piccadilly Circus and Trafalgar Square

First Impressions

Walking down Irving Street to find Stylish 1 bed flats in Soho, next to Piccadilly Circus and Trafalgar Square, you realize you’re literally in the heart of everything. This four-star property sits on a quiet side street, which honestly feels like a minor miracle given how close you are to all the chaos. The building itself has that classic London charm — not flashy, but solid and reassuring in a way that makes you think you’ve made a smart choice.

The Perfect Base in Central London

You know what struck me most about staying here? You can walk to Trafalgar Square in about three minutes, and Piccadilly Circus is even closer — I mean, you’ll hear the buzz of the crowds if you open your windows. But here’s the thing: London‘s West End can be overwhelming, and having this quiet street as your retreat makes all the difference. Leicester Square, Covent Garden, the National Gallery — they’re all just a quick stroll away, but you’re not dealing with the tourist crowds right outside your door.

The Space Itself

These one-bedroom apartment units are what you’d actually want for a London stay — not cramped hotel rooms, but proper flats where you can spread out a bit. The kitchen setup is particularly clever; it’s compact but functional enough that you could make breakfast or store groceries from Borough Market. The room feels modern without being sterile, and the beds are genuinely comfortable (which, let’s be honest, isn’t always a given in central London accommodations).

What Makes It Work

The location strategy here is brilliant, actually. You’re close enough to walk everywhere — the theaters, shopping on Oxford Street, even crossing the Thames to the South Bank — but you’re on a residential street where locals live and work. I spotted a proper pub around the corner and a few cafes that clearly serve the neighborhood, not just tourists. The building management seems to get that balance between hotel service and apartment independence just right.

Why Guests Love It

People consistently rate this place highly (8.6 out of 10, which is solid for central London), and I think it’s because it solves the classic London dilemma: location versus livability. You get the excitement of being in the thick of things without feeling like you’re sleeping in Times Square. The value proposition works too — you’re paying for the location and the space, but you’re not getting gouged for unnecessary hotel frills you probably wouldn’t use anyway.

Locals suggest to book apartments in London around South Bank for riverside dining, market stops, and easy city crossings.