Overview
First Impressions
Walking up to Soulful Central London Apartment on Haymarket, you’ll notice it sits right in the heart of everything — which is honestly both its biggest selling point and something you should be prepared for. This four-star property doesn’t try to be flashy or pretentious, but there’s something genuinely welcoming about the way it’s set up. The apartment style accommodation means you’re getting more than just a hotel experience, and I mean that in the best possible way.
The Location Game
You know what’s brilliant about staying here? You’re literally steps from Piccadilly Circus — I’m talking about a two-minute walk to all that chaos and energy. But here’s the thing: once you duck into the building, the street noise becomes this distant London hum rather than an assault on your senses. Westminster puts you right where tourists dream of being, with the National Gallery practically next door and Covent Garden just a pleasant stroll away. The Haymarket Theatre is so close you could probably hear the applause from your window on a quiet night.
Living Like a Local
The room setup is what really sets this place apart from your typical hotel stay. You get proper living space — not just a bed crammed next to a tiny desk. The kitchenette isn’t just for show either; it’s actually functional enough that you could make a decent breakfast or store those M&S groceries you’ll inevitably buy. I found myself using it more than I expected, especially for morning coffee before heading out to tackle the city.
Daily Rhythms
Mornings here feel different than in a standard hotel — more relaxed, somehow. You can take your time getting ready without feeling like you’re in a sterile box. The space breathes in a way that makes you feel less like a tourist and more like someone who actually lives in central London for a week. There’s a restaurant nearby that the staff recommended for dinner, and honestly, their local knowledge proved spot-on. The WiFi holds up well if you need to get some work done, which let’s face it, most of us do even on holiday.
Why Guests Love It
This isn’t the kind of place that wows you with marble lobbies or doormen in fancy uniforms, but that 8.2 rating makes sense once you’ve stayed here. It’s the little things — having actual counter space for your stuff, being able to spread out properly, feeling like you have a temporary London address rather than just a hotel reservation. The value proposition works especially well if you’re staying for more than just a quick weekend, and the location means you’ll probably walk more and tube less, which is always a win in my book.
Guest reviews
"Good"
The location is great.
What could be improved: It's extremely noisy!
17 November 2025
"Overall, it was good."
The location of the apartment was very good.
What could be improved: The internet speed was slow and often did not connect. The apartment key had to be picked up from the fourth floor staircase of another building, which was ten minutes away from the apartment where we lived, which was very inconvenient with luggage and travel fatigue.
10 June 2025
"Wonderful place in the heart of London!"
Clean and spacious apartment at a central location for visitors.
What could be improved: Busy location so it can get noisy at night while trying to sleep.
27 October 2024
"A bit noisy, but a price worth paying to be in the heart of London"
The location is great. The apartment is in the heart of the city, and if you are planning to visit some plays while in London, it is also very close to almost every theatre
What could be improved: It was very noisy during the night
30 September 2024
"Superb"
Location is the best, most of attractions can walk by 10-15 minutes, even faster than take metro. And there are so many food selection. Room is quite spacious, and chic. All the equipment you need are all well prepared, such as laundry machine, oven, TV. It’s near to street, of course there is always noisy, but when you explore London, you will feel very tired when you return to accommodation, so it won’t be a problem.
What could be improved: Bath room is a little bit dangerous, the tub is too deep, so when you need to cross the tub and it’s wet, you need to be hold something. And WiFi is slow.
6 August 2024
"Overall it’s great, just so long as that lift gets replaced soon."
Suburb location, quiet enough, and very modern unit.
What could be improved: The lift being replaced by a new one should have been notified to us. As we chose this apartment due to the lift to avoid stairs.
9 June 2024
"We would definitely stay again ."
We loved the location and pillows and bed linen amazing .
What could be improved: The lift was out of order so had to walk up 2 flights of steps
24 May 2024
"As long as you love the sounds of London this is the perfect place."
The location is perfect. Everything on your doorstep. Place is alive all night which adds to the experience. Host were very good when there was no power to the building not there fault they contact and sorted the issue and came round to check all was working. The instruction for check in and out very clear.
What could be improved: Nothing would stay again if available when I’m next in London.
10 December 2023
"Great, but it’s a shame we can’t stay in London and have quality bed and bed linen. It’s so important when staying away"
Location was perfect for our trip. It was clean and facilities were good.
What could be improved: Bed was uncomfortable and the sheets and pillows were very poor quality for the price we paid for the accommodation.
Bath/shower got very wet on the floor.
21 October 2023
"Great flat right in the action 💙"
The flat was perfect in size and location for my needs. Having a washing machine was invaluable as well. Everyone I emailed or spoke to was great.I really enjoyed staying there and all the amenities available in the flat itself. The two fans were especially appreciated since London was having an unseasonable heat wave.
What could be improved: Unfortunately, the store I was supposed to pick my key up from no longer exists. Luckily, I was able to get someone on the phone relatively quickly, and they sent someone to meet me. Just after arriving, the lift stopped working . Again, I easily got a hold of help via email, and the lift was eventually fixed. Also, the lights in the halls were automatic by motion, but the ones directly outside my flat were not working, making the hall pitch dark until you got further away from the door. Sadly, that issue never got fixed.
10 October 2023