The Vanity Affair – Fitzrovia – By Frankie Says

First Impressions

The Vanity Affair – Fitzrovia – By Frankie Says caught me off guard — honestly, I wasn’t expecting something this stylish tucked away in Westminster Borough. The name gives you a hint of what’s coming, but walking into the lobby, you get hit with this playful yet sophisticated vibe that feels distinctly London without being stuffy. It’s one of those places where you can tell someone actually thought about the design rather than just ordering furniture from a hotel catalog.

The Fitzrovia Connection

Here’s what I love about the location — you’re technically in Westminster Borough, but you’ve got easy access to Fitzrovia‘s creative energy just steps away. I mean, Fitzrovia’s always been this cool pocket where media types and artists hang out, and you can feel that influence in the hotel’s personality. You’ll find yourself walking to Charlotte Street for dinner or popping into the quirky independent shops along Tottenham Court Road without really planning to.

The Room Experience

My room was… well, let’s just say “vanity affair” makes perfect sense once you’re inside. The attention to detail in the furnishings is what you’d expect from a four-star property, but with personality — think carefully chosen artwork and lighting that actually works for both getting ready and winding down. The bathroom setup is particularly smart, with enough space to spread out your stuff without feeling cramped.

Neighborhood Perks

What really works about this spot is how you’re positioned between different London worlds. Oxford Street’s shopping chaos is close enough when you need it, but you can escape to the quieter Fitzrovia streets when you’ve had enough. The transport links are solid too — multiple tube stations within walking distance, which honestly makes a huge difference when you’re trying to explore different parts of the city. There’s also this great little restaurant scene developing in the immediate area that most tourists completely miss.

Why Guests Love It

Look, this isn’t trying to be the fanciest hotel in London — it’s trying to be the most interesting one in its category, and it succeeds. The staff actually seem to enjoy working here, which you notice in small ways throughout your stay. Plus, that 8.7 rating makes sense when you experience how they’ve balanced style with genuine comfort — you know, the kind of place where you’d actually want to hang out in the lobby with a drink rather than just rushing through it.