First Impressions
Regency Residences – Fitzrovia – by Frankie Says honestly caught me off guard — in the best way possible. Walking up to this four-star property, you’d never guess from the understated entrance that you’re about to step into something pretty special. It sits right in the heart of Camden, but feels worlds away from the tourist chaos you might expect.
Location & Neighborhood
Here’s what I love about this spot — you’re in Fitzrovia, which locals know is one of London’s best-kept secrets. Sure, you’re technically in Camden borough, but this little pocket feels more like a village than central London. There’s this brilliant independent bookshop around the corner, and honestly, some of the city’s best coffee is a two-minute walk away. The British Museum? Yeah, that’s basically on your doorstep, but so are these tiny galleries and wine bars that most tourists never find.
The Apartment Experience
What really sets this place apart is that you’re not getting a standard hotel room — these are proper serviced apartments. I mean, having your own kitchen in central London changes everything. You can actually live like a local instead of eating out for every meal (though trust me, you’ll want to explore the food scene). The space feels residential rather than hotel-corporate, if you know what I mean. There’s this attention to detail that makes it clear someone actually thought about how real people use these spaces.
Service & Amenities
The “Frankie Says” part of the name isn’t just quirky branding — it actually reflects this more personal, boutique approach they’ve got going on. The staff seem to genuinely care about making your stay work, rather than just going through the motions. They’ve got this concierge service that’s particularly good at restaurant recommendations (and I’m pretty picky about food). There’s also a decent gym setup, though honestly, with all the walking you’ll do exploring this neighborhood, you might not need it.
Why Guests Love It
Look, if you want the full London hotel experience with afternoon tea service and a grand lobby, this probably isn’t your place. But if you want to actually feel like you’re living in London — even for just a few days — this works brilliantly. The 8.6 rating makes sense when you experience it firsthand. You’re getting the independence of your own apartment with the backup of hotel services when you need them. Plus, the location means you can walk to Covent Garden, skip the Oxford Street crowds, and still be home in minutes. It’s that sweet spot between tourist convenience and local authenticity that’s honestly pretty hard to find in this city.
London hotels keep travelers close to Tower Bridge views, iconic shopping streets, and tube lines to world-class museums.
You'll need to let the property know in advance what time you'll arrive.
