Prime London Apartment, Oxford Circus

First Impressions

Walking up to Prime London Apartment, Oxford Circus on Queen Anne Street, you immediately realize this isn’t your typical hotel setup. It’s actually an apartment-style accommodation tucked away on one of those quiet Georgian streets that somehow survived central London’s chaos. The building itself has that classic cream-colored facade you see all over Marylebone, and honestly, you’d walk right past it if you weren’t looking for the address.

Location & Neighborhood

Here’s the thing about this spot — you’re literally a two-minute walk from Oxford Circus tube station, but Queen Anne Street feels like a different world entirely. I mean, you can hear the faint buzz of Oxford Street, but it’s muffled by these gorgeous period buildings. The street connects Harley Street to Cavendish Square, so you’re surrounded by that mix of medical practices and boutique shops that makes this corner of London feel distinctly upscale without being touristy.

The Space

What struck me most was how they’ve managed to create a proper room that feels like home rather than a hotel box. The four-star rating makes sense when you see the attention to detail — everything from the Egyptian cotton sheets to the way they’ve integrated modern tech without destroying the period features. The kitchenette is small but actually functional (rare for London), and there’s enough space to spread out your stuff without living out of a suitcase.

Practical Considerations

You know what I appreciated? The way they handle the practicalities of London living. There’s decent WiFi, proper heating (not those ancient radiators that clank all night), and surprisingly good water pressure. The building doesn’t have its own parking, but honestly, you don’t need a car here — everything’s walkable or a quick tube ride away. Plus, with a 9.7 rating, they’re clearly doing something right when it comes to the basics.

Why Guests Love It

This place works because it gives you the independence of an apartment with the reliability of a proper accommodation service. You can grab groceries at Waitrose on Wigmore Street, cook breakfast if you want, or walk five minutes to Fitzrovia for some of London’s best coffee. It’s that sweet spot where you feel like a temporary local rather than a tourist passing through — and in a city like London, that makes all the difference.