Oxford Street Fitzrovia Apartments by D’Montrio

First Impressions

Walking up to Oxford Street Fitzrovia Apartments by D’Montrio, you’re not greeted by a typical hotel lobby — and that’s exactly the point. This four-star apartment hotel sits right in the sweet spot between Camden’s creative energy and Fitzrovia’s quieter residential charm. I mean, you’re literally steps from Oxford Street’s shopping madness, but the moment you turn onto the side street, it feels like you’ve escaped into a different world entirely.

The Neighborhood

Here’s what I love about this location — you get the best of both worlds without the tourist trap feeling. London‘s Fitzrovia is one of those neighborhoods that locals actually hang out in, with proper pubs tucked between independent bookshops and galleries. The Charlotte Street area is maybe a three-minute walk, and honestly, some of the city’s best dining happens right there. You can grab groceries at Sainsbury’s around the corner or wander into Regent’s Park when you need green space (which, let’s be real, happens more often than you’d think).

The Apartment Experience

Each room here is actually a self-contained apartment, which changes everything about how you experience the city. The kitchen isn’t just for show — it’s got everything you need to make proper meals, including a dishwasher that actually works well. I found myself stopping by Borough Market on weekends and cooking dinner instead of eating out every night, which honestly saved me a fortune. The living areas are spacious enough that you don’t feel like you’re camping in a hotel room, and the Wi-Fi is strong enough for actual work if you need it.

Daily Life

What struck me most was how quickly this place starts feeling like home base rather than just accommodation. There’s a small but efficient laundry setup, which is clutch when you’re staying more than a few days. The building itself is quiet — you know how London can be with paper-thin walls, but I rarely heard neighbors. The staff isn’t hovering around like at traditional hotels, but when you need something, they’re genuinely helpful and know the area inside out.

Why Guests Love It

This place works because it treats you like an adult who knows how to live in a city, not a tourist who needs everything done for them. The 8.7 rating makes sense when you realize you’re getting apartment-style independence with hotel-quality cleaning and maintenance. It’s perfect for that longer London stay where you want to explore neighborhoods properly rather than just ticking off landmarks. Plus, having Oxford Street right there means you can pop out for whatever you need without planning a whole expedition — but you’re tucked away enough that you actually get some peace at the end of the day.