Overview
First Impressions
Walking up to Notting Hill Serviced Apartments by Concept Apartments, you immediately get that “I’m staying somewhere special” feeling. The Victorian terraced buildings along these tree-lined streets have this timeless elegance that makes you slow down and actually notice the architecture. It’s not flashy or over-the-top — just that classic London charm that feels authentic rather than touristy.
The Neighborhood Experience
Honestly, the location is what sold me on this place. You’re right in the heart of Notting Hill, which means Portobello Road Market is literally a five-minute walk away (perfect for Saturday morning browsing). The colorful houses you see in all those Instagram photos? They’re your neighbors. I loved how you can grab coffee at a local café, wander through the antique stalls, then be back to your apartment before the crowds really hit.
Living Like a Local
What sets this four-star property apart is how it actually feels like having your own London flat rather than just another hotel room. Each unit comes with a proper kitchen, which means you can stock up on groceries from the nearby Waitrose or cook with finds from the market. The space is thoughtfully designed — not huge by any means, but cleverly laid out so everything has its place. You know what I appreciated most? The washing machine, because nobody wants to pack three weeks’ worth of clothes.
Practical Comforts
The building maintains that period character on the outside but doesn’t sacrifice modern comfort inside. WiFi actually works (thank goodness), the heating keeps things cozy during London’s unpredictable weather, and the beds are genuinely comfortable — not just hotel-adequate. There’s no on-site restaurant, but honestly, with all the incredible dining options within walking distance, you won’t miss it. Plus, having that kitchen gives you flexibility that traditional hotels just can’t match.
Why Guests Love It
I think what people really connect with here is the independence it offers while still having support when you need it. The Concept Apartments team is responsive without being intrusive — they’re there if something goes wrong, but otherwise, you’re free to live at your own pace. The combination of being steps from Hyde Park, close to excellent transport links, and surrounded by some of London’s most charming streets makes it feel like you’ve discovered a perfect base camp for exploring the city. It’s that sweet spot between the personal touch of a boutique experience and the practical benefits of having your own space.
Guest reviews
"Lovely stay, will book again!"
The place is about 6-8min walk to the tube and just the bus stop is around the corner.. Area is nice, there are many restaurants, shops and supermarkets around. The details stated and pictures of the appartment was accurate. They provided me proper details on the check-in and check-on which was smooth.
The entrance has a narrow staircase so be cautious if you have a big bag and there is no lift. The appartment was good for London standard with basic amenities and the kitchen was well equipped too. The appartment was clean and the bed was so comfy I guess my issue was the pillow which was very soft. However, it's a personal preference. Overall stay really good and enjoyed it.
What could be improved: Narrow staircase, small entrance to the appartment and the pillows.
8 November 2025
"Great location and precise instructions for arrival and departure"
Location and was warm and cosy
What could be improved: There was a lot of noise from upstairs even after 10pm, sounded like they were moving furniture. That was first night, after that all was ok
28 October 2025
"This comfortable apartment has everything you need in a good location. Recommended"
Great little apartment high above Notting Hill. Excellent eating and drinking opportunities nearby.
What could be improved: 4 flights of stairs, no lift.
15 October 2025
"Great location, great sleep and shower"
The location was great. 5 minutes walk to the tube. Great coffee house nearby with excellent coffee. Holland Park and High Park are not far and walkable. Great restaurants nearby.. busy road but we were at the back of the building so the room was quiet. The bed was firm and comfortable. The shower pressure was great. The room had a small kitchen with a table and two chairs and a shower room. Tea and coffee.were available in the room.
What could be improved: The shower room was perfectly formed but on the small size.
15 October 2025
"Superb"
Excellent place to stay. Lovely location, really spacious and comfortable.
What could be improved: The toilet flush broke during the night, which was a little inconvenient.
14 October 2025
"Superb"
Location & Laundry service
What could be improved: -
5 October 2025
"very spacious, quiet, clean, great value for money and well located"
very spacious, quiet, clean, great value for money and well located, also had all the amenities you'd need, e.g. coffee, shower gel, plenty of towels. Comfy bed too
What could be improved: TV didn't work and was small
2 October 2025
"Really enjoyed our stay in Notting Hill."
We were very happy with our choice of Notting Hill apartments for our stay in London.
It is within walking distance to markets, restaurants and pubs and public transport to all other places of interest around London.
What could be improved: There’s no aircon at the apartment. Probably not really needed most of the year in London, but we certainly could have used it mid-August at night. We would leave the window open at night and run a small fan in front of it to get some air circulation.
19 September 2025
"Great location."
Great location, quiet and great to have a balcony.
What could be improved: Pillows were terrible. Bathroom had smell due to poor water drainage. Only just enough kitchen equipment, would have been nice to have more than 2 of everything.
15 September 2025
"Clean, tidy little base in Nottinghill."
Great location. Good communication. Unfussy. It perfect base for a few days in London
What could be improved: No view and a steps up but neither a problem
13 September 2025
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