First Impressions
Walking up to London City Apartament on Goodge Street, you immediately get that feeling of being right in the thick of things without the tourist chaos. This four-star property sits perfectly in Fitzrovia — honestly, it’s one of those neighborhoods that feels authentically London but doesn’t scream it at you. The building itself has that classic Georgian charm you’d expect, though inside it’s been thoughtfully updated for modern travelers who actually want things to work properly.
The Neighborhood Advantage
Here’s what I love about this spot in London — you’re literally a three-minute walk from Goodge Street tube station, which means you can be anywhere in central London without the hassle. But more importantly, you’re surrounded by proper local life. There’s a brilliant little café called Kaffeine just around the corner that does coffee better than most places in Soho, and Charlotte Street (which runs parallel) is packed with restaurants that locals actually use. I mean, when couples are rating the location 9.0 out of 10, they’re onto something — this isn’t just about proximity to Big Ben, it’s about being where London actually happens.
The Space Itself
The apartment setup here really makes a difference, especially if you’re staying more than a couple nights. You get a proper living area that doesn’t feel cramped, and the kitchen is actually functional — not just a mini-fridge with delusions of grandeur. The room layouts vary, but even the smaller ones feel thoughtfully designed rather than just carved out of whatever space was available. What struck me most was the attention to lighting — they’ve got it right, which is rarer than you’d think in London accommodations.
Daily Life Here
You know what’s great about staying here? You fall into a rhythm quickly. Morning coffee from that place on Rathbone Street, evening drinks at one of the Charlotte Street pubs, and everything feels walkable without being touristy. The Fitzroy Tavern is practically next door — it’s got proper history (Dylan Thomas used to drink there) but doesn’t feel like a museum. And if you need groceries or basics, there’s a Sainsbury’s Local that’s actually convenient, plus the usual London mix of shops that somehow manage to have exactly what you need.
Why Guests Love It
The 10-out-of-10 rating honestly makes sense when you experience it. It’s not about flashy amenities or over-the-top service — it’s about getting London right. The staff seem to understand that travelers want to feel like temporary locals rather than permanent tourists. Parking is available if you’re brave enough to drive in central London, though honestly, with Goodge Street station so close, you’d be mad to bother. This place works because it gives you space to breathe while keeping you connected to everything that makes London worth visiting in the first place.
Locals suggest to book apartments in London around South Bank for riverside dining, market stops, and easy city crossings.
You'll need to let the property know in advance what time you'll arrive.