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Hausd – Piccadilly Circus
First Impressions
Hausd – Piccadilly Circus sits right on Wardour Street, and honestly, you can’t get much more central than this in London. The moment you walk in, there’s this modern, almost industrial vibe that feels refreshingly different from the typical boutique hotel scene. It’s a four-star property, but the design has this edgy sophistication that makes it feel like something you’d stumble upon in Brooklyn — except you’re literally steps from one of the world’s busiest intersections.
The Location Advantage
You know what’s brilliant about staying here? You’re in Soho without the chaos of actually being on a main Soho drag. Wardour Street has this perfect balance — busy enough to feel energetic, quiet enough that you’ll actually sleep. I mean, Piccadilly Circus is literally a two-minute walk, but you’re tucked away from the tourist mayhem. The theater district is right there, China Town’s around the corner, and you can walk to Oxford Street or Covent Garden without breaking a sweat.
The Room Experience
The room I stayed in was compact but smart — they’ve really maximized every inch without making it feel cramped. The beds are properly comfortable (not just Instagram-pretty), and there’s decent storage space, which honestly surprised me for central London. The bathroom’s modern with a good shower, and the blackout curtains actually work — crucial when you’re dealing with those bright Soho neon signs outside.
Dining and Social Spaces
The ground floor restaurant and bar area has this cool, laid-back atmosphere that draws both guests and locals. The food’s actually quite good — not just hotel food that you tolerate. I grabbed dinner there one night instead of venturing out, and it was the right call. The cocktails are solid too, and the space stays lively without being overwhelming. It’s the kind of place where you might end up chatting with other travelers or even some London regulars.
Why Guests Love It
What really works about Hausd is that it gets the balance right between being trendy and being practical. The staff knows their stuff about the neighborhood — they’ll point you toward the good pubs and away from the tourist traps. The 8.4 rating makes sense when you consider you’re getting a genuinely well-run hotel in one of London’s most expensive areas without paying Mayfair prices. It’s not trying to be the fanciest place in town, but it delivers exactly what you need for exploring London properly.
Guests are required to show a photo identification and credit card upon check-in