Elegant Serviced Apartment Studio – Central London
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★★★★

Elegant Serviced Apartment Studio – Central London

266 The Broadway Flat 1, London, SW19 1SB, United Kingdom
8.4 / 10 Greater London United Kingdom
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Overview

First Impressions

The Elegant Serviced Apartment Studio – Central London sits right on The Broadway in Wimbledon, and honestly, the location caught me off guard in the best way possible. You’re not in the heart of tourist central, but you’re in this vibrant South London neighborhood that feels refreshingly real. The building itself has that solid, no-nonsense London feel — nothing flashy, but you can tell it’s been thoughtfully converted into serviced apartments.

The Studio Space

Walking into the room, I was impressed by how they’ve maximized every inch without making it feel cramped. The kitchenette is actually functional — not one of those token setups where you can barely boil water. I mean, you’ve got proper counter space, a decent-sized fridge, and everything you need to prepare real meals if you want to save money or just fancy cooking. The bed area flows naturally into the living space, and there’s enough storage that you won’t be living out of your suitcase for the entire stay.

Wimbledon Neighborhood

Here’s what I love about staying in Wimbledon — you get this perfect balance of local London life without the tourist crowds. The Broadway is lined with shops, cafes, and that massive Centre Court shopping center if you need anything. You know what’s brilliant? You’re a short walk from Wimbledon Common, which feels like having your own private park (well, sort of). The tube connections are solid too — you can be in central London in about 20 minutes, but you actually want to hang around the area.

Practical Perks

This four-star setup really delivers on the practical stuff that matters when you’re staying somewhere for more than a night or two. The wifi actually works properly — I was working from the apartment without any issues. Housekeeping comes regularly but doesn’t make you feel like you’re being watched, and there’s laundry facilities which is honestly a lifesaver for longer stays. The whole building feels secure and well-maintained, though it’s not trying to be some fancy boutique experience.

Why Guests Love It

What strikes me most is how this place gets the balance right between hotel service and apartment independence. You’ve got your own space to spread out, cook if you want, and live like a local, but there’s still proper support when you need it. The Wimbledon location means you’re experiencing London beyond the usual tourist bubble — grabbing coffee with locals, shopping where Londoners actually shop, and taking evening walks through one of the city’s most charming commons. For the price point and the space you get, it’s honestly hard to beat, especially if you’re staying more than a few days.

Exploring London blends royal heritage, UNESCO landmarks, and vibrant neighborhoods glowing with golden-hour light.

Guest Scores
8.4
Excellent
Based on verified reviews
Staff
9.0
Comfort
8.7
Location
9.1
Facilities
8.6
Cleanliness
8.0
Value for money
8.8
Available Rooms
One-Bedroom Apartment
1 double bed
Max persons: 2
$154
per night
Select →
Facilities
Shops 2
Minimarket on site
Barber/beauty shop
Kitchen 12
Cleaning products
Toaster
Stovetop
Oven
Tumble dryer
Kitchenware
Electric kettle
Kitchen
Washing machine
Dishwasher
Microwave
Refrigerator
Bathroom 4
Toilet paper
Towels
Private bathroom
Hairdryer
Outdoors 2
Balcony
Terrace
Living Area 2
Seating Area
Desk
Miscellaneous 7
Designated smoking area
Non-smoking throughout
Allergy-free room
Heating
Soundproof rooms
Family rooms
Non-smoking rooms
Outdoor & View 1
View
Room Amenities 5
Socket near the bed
Tile/marble floor
Private entrance
Carpeted
Iron
Languages spoken 1
English
Safety & security 6
Fire extinguishers
CCTV outside property
CCTV in common areas
Smoke alarms
Security alarm
Key access
Media & Technology 1
Streaming service (like Netflix)
Reception services 5
Invoice provided
Private check-in/check-out
ATM/cash machine on site
Luggage storage
Express check-in/check-out
Other for your stay 2
Linen
Wardrobe or closet
House Rules
Pets
Pets are allowed on request. Charges may be applicable.
Parties
Parties/events are not allowed
Smoking
Smoking is not allowed.
Check-in
From 15:00
You'll need to let the property know in advance what time you'll arrive.
Check-out
Until 10:00
Age restriction
The minimum age for check-in is 21
Cancellation/prepayment
Cancellation and prepayment policies vary according to accommodation type. Please check what conditions may apply to each option when making your selection.
Guest reviews
S
Suah
South Korea
8
"Very good"
Super spacious for two people with a big refrigerator. Great location close to metro station. It takes about 10-15 minute walk to the metro, but if you don't want that you can take 131 bus which takes you to closer to the station and the house. The entrance was a bit narrow but no problem with a suitcase. There are also coffee shops near which opens early and closes late, which was super convenient for me. Host is super friendly and reply super fast even late at night.
What could be improved: The boiler constantly went off, so we had to contact the host for first few days. They responded super fast, and taught how to control the boiler. It went on and off during my entire stay (9 days), but once reset, it worked perfectly. There were some spices/sauces for cooking, but I wasn't sure how old they were so did not end up using them. Some of the drawers were not clean. Hair was rolling around, so did not end up using it. One towel per person was provided for the entire stay. I wish there were more towels provided for people who stay relatively longer. But you can always contact the host and get extra towels with extra charge.
25 November 2025
J
Jan
Poland
8
"Very good"
Good location, reasonable price, comfy bed. Good communication with the vendor.
What could be improved: Heating could use some clearer instructions, I couldn't get the heater to work.
24 September 2024
A
Ally_tdrsc
Romania
8
"Worth the money"
Contact and support were flawless. Very helpful and responsive. Fully equipped if you want to cook. Big plus that this place has heating! And it's also in a quiet area, so a good night's sleep is guaranteed. Beautiful and cozy neighborhood as well, with supermarkets, restaurants, and coffee shops nearby.
What could be improved: Bed is comfy but small for people over 180 cm. Also, a new set of pillows would be a great upgrade! Only one toilet paper roll available, you need to buy your own. The kettle was previously used to make coffee and left unwashed, unfortunately it was unusable. Only two medium towels for two people, an extra set would've helped. Also, no sponge or detergent to wash dishes. And the bin in the bathroom had no bag in it, would've appreciated it.
18 June 2024
L
Laura
United Kingdom
10
"Cozy stay"
comfortable space with the perfect location
13 August 2025
K
Kay
United Kingdom
10
"We had a fabulous time and will definitely come back to this apartment again."
The apartment was lovely and clean. It had everything we wanted and was in a great location.
What could be improved: There wasn’t anything that we didn’t like.
7 July 2025
Y
Yaryna
Ukraine
10
"Perfect area and cozy vibes"
The area is very peaceful and very convenient to get around the metro. Easy access to cafes and grocery stores nearby. Very close to the city centre. Highly recommend.
3 June 2025
P
Priscilla
Brazil
10
"Amazing stay in an amazing area of Wimbledon! Definitely enjoyed a lot!"
The location, the decoration, the hygiene, the balcony, the cordiality and helpfulness of the staff in quickly sending someone to help when I didn't know how to adjust the heater. I loved everything.
11 June 2024
M
Michael
Australia
5
"Below average"
Good communication with provider. Had the very basics, but very ordinary.
What could be improved: Pictures provided on site are very old, not current, therefore misleading. Apartment had no working fan and no air-conditioning. Had to have the windows open to try and cool the apartment, only to have an air-compressor running all night, next to the window. Place is tired and needs updating. Sheets were winter ones, instead of ones suitable for summer. Only given two towels, no floor towel. Place was hard to find, details haven't been updated. Misleading distance to Wimbledon. Terrible entrance way. TV placed in Kitchen area, not able to watch as not able to relax or sit near. If I had seen current photos earlier I wouldn't have stayed there. Extremely expensive for facilities.
3 July 2025
K
Karen
United Kingdom
1
"Absolutely horrific"
N/a
What could be improved: Absolute shambles having to block the doorway at night for safety Directly beside a takeaway for anyone to bust through the door Apartment building dirty Pictures do not look like how it is
10 September 2025
Z
Zsuzsanna
Hungary
9
"Szép és kényelmes, jó tömegközlekedéssel."
Kellemes a környék, a szállás könnyen megtalálható. Két metróvonal is elérhető 10 és 15 perc séta távolságban, valamint több élelmiszerbolt, kávézó, könyvesbolt, éttermek, pláza, park és igazából szerintem minden van a közelben, ami szükséges. A belváros fél óra alatt elérhető. A szállás kényelmes és modern, csak annak nem ajánlom, aki az ablakból szeretné csodálni a kilátást.
What could be improved: A fürdőszobában nagyon pici a mosdókagyló, de igazából ez másodlagos volt.
8 July 2024
Surroundings
Top attractions
Big Ben 12 km
Nonsuch Park 8 km
St James's Park 12 km
Banqueting House 12 km
Buckingham Palace 12 km
Churchill War Rooms 12 km
Crystal Palace Park 10 km
Hampton Court Palace 12 km
Natural History Museum 10 km
Victoria and Albert Museum 10 km
Restaurants & cafes
Restaurant Cuppa' Chaii 10 m
Restaurant Sushi Essence 30 m
Restaurant Bombay Delight 30 m
Natural beauty
Lake Bluegate Pond 3.1 km
Forest Croham Hurst Woods 13 km
Public transport
Metro Wimbledon 1 km
Train Haydons Road 1.1 km
Metro South Wimbledon 500 m
Train Wimbledon Station 1 km
Bus Victoria Coach Station 11 km
Bus Kirkstone Lodge (Stop U) 16 km
Closest airports
London City Airport 24 km
London Gatwick Airport 36 km
London Heathrow Airport 21 km
Elegant Serviced Apartment Studio – Central London
266 The Broadway Flat 1, London, SW19 1SB, United Kingdom
$154 / per night
8.4 Excellent
★★★★☆
Book now
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