First Impressions
Bloomsbury 2 room flat sits on Store Street in one of those classic London Georgian terraces that makes you feel like you’ve stepped into a period drama. I’ll be honest — it’s not flashy, but there’s something reassuring about the solid brick facade and the way it blends seamlessly into Camden’s eclectic streetscape. The entrance is understated, which actually works in its favor since you’re not dealing with tourist crowds lingering around a fancy hotel lobby.
The Space Itself
This apartment gives you what most London hotels can’t — actual space to breathe. The two-room setup means you’re not living out of a suitcase in a cramped room, and honestly, that makes all the difference when you’re staying more than a couple nights. The kitchen is compact but functional — I managed to make proper coffee and even whipped up some pasta one evening with groceries from the Sainsbury’s down the street.
Location Perks
Here’s what I love about Store Street — you’re genuinely in London without the chaos. Sure, it’s a three-star property, but the location delivers what pricier places promise. You can walk to the British Museum in about eight minutes, and Goodge Street tube station is practically next door. The neighborhood has this lovely mix of university students (UCL is right there) and locals going about their business, which gives it a real lived-in feel rather than that sterile tourist bubble vibe.
What Actually Matters
The flat delivers on the basics without any pretense. Wi-Fi works reliably, the shower has decent pressure, and the windows actually open — which sounds silly until you’ve stayed in those sealed hotel boxes. There’s no concierge or room service, but you know what? The Tesco Express around the corner stays open late, and there are about fifteen cafes within a two-minute walk where you can grab breakfast. The building itself has character — creaky floorboards and all — but it’s clean and well-maintained.
Why Guests Love It
This place works because it treats you like an adult who can handle having their own front door key and making their own breakfast. The value is solid for what you get — actual London living space in Bloomsbury without the premium you’d pay at branded hotels. It’s particularly great if you’re the type who prefers exploring neighborhoods over using hotel amenities, since Camden’s mix of markets, pubs, and cultural spots are all within easy reach. Just don’t expect luxury touches or 24-hour service — this is about having a proper base in one of London’s most interesting areas.
To book hotel in London for fashion week buzz, travelers reserve early to pair Westminster sunrise walks with evening pub rituals.
You'll need to let the property know in advance what time you'll arrive.