4B Soho Studios 4th floor by Indigo Flats

First Impressions

When I first walked up to 4B Soho Studios 4th floor by Indigo Flats on Greek Street, I’ll admit I was a bit skeptical — the entrance is pretty unassuming, and you’re basically climbing up to what feels like someone’s converted flat. But honestly, that’s part of the charm of staying right in the heart of Soho. This four-star place sits above all the action, and once you get inside, you realize it’s actually quite clever how they’ve transformed this space into proper accommodation.

Location and the Soho Experience

Greek Street is one of those narrow London streets that perfectly captures what Soho is all about — you’ve got Dean Street Townhouse literally around the corner, and some of the city’s best theaters within a five-minute walk. I mean, you’re practically on top of Chinatown, and Leicester Square is right there when you need it. The noise level varies depending on which way your windows face, but let’s be honest, if you’re staying in Soho, you’re not exactly looking for countryside quiet.

The Space Itself

The apartment setup works really well if you want more than just a standard hotel room experience. There’s a proper kitchen area where you can actually prepare meals — which is brilliant when you consider how expensive eating out in this area can get. The furnishings are modern without being too trendy, and everything feels clean and well-maintained. Storage space is decent too, which isn’t always a given in central London places.

Practical Considerations

Getting here with luggage means navigating some stairs, so pack accordingly if you’ve got mobility concerns. The building doesn’t have a traditional hotel lobby or reception desk — it’s more like checking into a well-managed short-term rental. WiFi worked perfectly during my stay, which matters when you’re trying to navigate the city or stay connected. You won’t find a restaurant on-site, but honestly, with Soho’s incredible food scene right outside your door, that’s hardly a problem.

Why Guests Love It

What really makes this place work is the balance between having your own space and being in one of London’s most vibrant neighborhoods. You get the independence of an apartment with the reliability of a managed accommodation. The location means you can walk to most West End shows, pop over to Covent Garden for shopping, or just wander through Soho’s winding streets discovering new spots. For the price point and the area, it delivers exactly what it promises — a comfortable base in the middle of everything that makes London exciting.