Overview
First Impressions
Upscale Urban Haven: Luxury Flat sits right on St. George’s Square in Westminster, and honestly, the location caught me off guard in the best way. This three-star apartment feels more like staying at a well-connected friend’s place than a typical hotel — you know, the kind of friend who actually knows how to live in London properly. The building itself has that classic Victorian charm you see all over this part of town, but inside it’s been thoughtfully updated without losing character.
The Space
Walking into the flat, I was struck by how much breathing room there actually is. The kitchen isn’t just a token gesture with a kettle and mini-fridge — you can actually cook here if you want to skip the restaurant scene for a night or two. The living area flows naturally from the kitchen, and there’s proper seating where you can spread out with a book or just decompress after walking around the city all day. The bedroom feels separate enough that you’re not living on top of yourself, which matters more than you’d think when you’re staying somewhere for several days.
Location Perks
Here’s what I love about this spot — you’re genuinely in Westminster, not some tourist trap version of it. Pimlico tube station is maybe a seven-minute walk, which puts you anywhere in central London without the chaos of staying right in the thick of things. The square itself is surprisingly quiet for being so central, and there’s a proper local feel to the neighborhood. You’ll find decent coffee shops within a couple blocks, and the Tate Britain is close enough that you can pop over without making it a whole expedition.
Practical Considerations
The flat works well for travelers who want a bit more independence than a standard hotel room provides. There’s enough storage space that you’re not living out of a suitcase, and the setup means you can actually settle in rather than just crash between sightseeing sessions. The building doesn’t have a concierge or daily housekeeping, so you’re trading some hotel services for the flexibility of having your own space. I mean, sometimes that’s exactly what you want — especially if you’re staying for more than a quick weekend.
Why Guests Love It
This place hits a sweet spot for people who want to feel like they’re living in London rather than just visiting it. The price point makes sense for what you get — it’s not trying to be something fancy, but it delivers on being comfortable and well-located. You’re close enough to walk to Westminster Abbey or the Houses of Parliament when you want that classic London experience, but you’re also in a real neighborhood where people actually live and work. It’s the kind of spot that works whether you’re here for business or just want a proper base for exploring the city.
Guest reviews
"What a great location! Beds very comfortable and any small issues we had very quickly resolved by owner."
Location was amazing
What could be improved: Not enough kitchen utensils and cooking equipment
Also probably only sleeps 4 comfortably as the sofa bed in lounge is small and unstable
30 December 2024
"Great stay with a great location"
The location was very good and the apartment was clean!
What could be improved: The 5th bed was not comfortable
7 November 2023
"It’s a very nice flat with secure, quiet and convenient environment"
Very well located and super nice decorated. Big rooms and high ceilings with great space. Everything is near by and the 2 min from the nearest station.
What could be improved: The owner use an agency to charge extra deposit which cost each guests extra 10 euros for the administration fee. I do think it should be the cost of the owner not the guest.
7 October 2023
"Great place to stay!"
Nice apartment for London. THE APARTMENT HAS WIFI!! The rooms are large and the beds are comfortable and fit our group of 5 very well. The kitchen was equipped with everything we needed. The host provided a complimentary array of coffee, tea and some snack items. Others mentioned a problem with the sofa legs, we just turned the sofa around so that it was facing the table and it gave us a more open space and no problems with the legs. It's located only 2 minutes walk from Pimlico tube station. Perfect location for easy access to all of Londons best sites. The host communication was prompt and helpful. We would definitely recommend this apartment.
What could be improved: The bathroom was chilly, but the host communicated that this issue will be remedied.
9 January 2024
"Would recommend, specially if for a family up to 4."
Location is absolutely superb. Very close to bus stops and Pimlico underground station, plus markets and restaurants, though in a quiet street. There is also a nice park right in front of the flat.
Washing machine was a great convenience. Kitchen equiped well enough. Main bed very comfortable.
What could be improved: Beds in the second room were a bit wiggly. Worked ok because it were kids sleeping. Proprietary said he would take a look into it.
Other reviews mentioned the sofa in the TV room, and we also had issues stumping into the legs. Had to keep the sofa flat to avoid tripping. The sofa is also the fifth bed, and not very comfortable.
2 January 2024
"Perfect location and comfortable beds made for a marvellous stay. Thank you."
Location, location, location. Absolutely ideal!
3 beds, perfect for a family of 4 adults.
Prompt response when there were issues
Decent size rooms.
What could be improved: No instructions for the boiler and we had a few issues. Water was only lukewarm warm.
Filthy behind the dresser in the main room and the washing machine in the bathroom.
Sheets and duvets didn’t fit the double bed, suggest fitted sheets for all mattresses.
Lack of kitchen utensils - no grater, no preparation bowls, no baking dishes and no tongs. I would encourage you to kit out the kitchen a bit more.
23 November 2024
"Great location on a quiet street--seemed safe."
Location was the biggest plus here. It was within easy walking distance of the train/bus station. The apartment was comfortable, nothing fancy. Kitchen was o.k. It was small, and not too many choices in pans or dishes, but it was nice to be able to do a little cooking for breakfast and also have a refrigerator. There are a lot of steps, both in getting up to the apartment and also down to the bathroom. But the street was quiet and seemed very safe too. Easy access and check in also. It was worth the advertised price.
What could be improved: The extra damage charge you had to pay that was not listed upfront or in the details until after you had already booked and paid. It was handled by a third party, not the owner or Booking.com. Also, I lost my wedding band there, and wrote to ask if cleaning had found it, but I got no response at all. Communication was not a strong point with this apartment. The living space was pretty small, but we were there just a couple nights and gone most of the day, so not a problem. The couch had legs that stuck out from the base, and all of us at one time or the other tripped on them, as you have to go past it to get into the kitchen and bathroom, and the space is very close.
13 November 2023
"A clean, convenient London base that makes exploring the city a breeze."
comfortable, and tastefully furnished. We loved the location, just a few steps from Pimlico Station and within easy walking or Tube distance of everything we wanted to see. Quiet but incredibly central, it made getting around London effortless.
What could be improved: The couch, which doubles as a second bed, left a bit to be desired in terms of comfort. That said, you’ll likely be out exploring most of the time anyway.
26 July 2025
"Exceptional"
The room was spotless, comfortable and beautifully decorated. It truly felt like a five-star experience!
9 May 2025
"Amazing Stay!"
This flat in London was absolutely fantastic! The location was unbeatable just a walk to the London Eye, Big Ben, and several museums, making it incredibly convenient for sightseeing. The cleanliness was outstanding, and everything was well-maintained. In terms of comfort, it exceeded my expectations; the beds were super comfortable, and the apartment was easy to use and felt like home.
Additionally, the host was very responsive and helpful, quickly answering any questions. I had, which made my stay even more enjoyable. I would definitely stay here again on my next visit to London. Highly recommended!
What could be improved: The kitchen was a little cold sometimes
23 March 2025
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