Overview
First Impressions
The Residence Fitzrovia – Private One Bedroom Apartment With Own Entrance feels more like borrowing a friend’s incredibly well-appointed flat than staying in typical hotel accommodation. Located on New Cavendish Street in London‘s Fitzrovia district, this four-star property offers something you rarely find in the city — complete independence with hotel-level service backing you up. The private entrance is genuinely private, which means no awkward lobby encounters when you’re hauling groceries back from the nearby Waitrose.
Location & Neighborhood
Fitzrovia is honestly one of those London neighborhoods that locals love but tourists often overlook, and that works perfectly in your favor. You’re a five-minute walk from Oxford Street’s shopping chaos when you want it, but tucked away on a quieter residential street when you don’t. The BBC’s Broadcasting House is practically around the corner, and I’ve spotted more than a few familiar faces from television grabbing coffee at the local cafés. Charlotte Street — with its excellent restaurant scene — is just two blocks away.
The Space
This isn’t just a hotel room with a mini-fridge optimistically called a kitchenette. The apartment has a proper, full-sized kitchen with everything you need to actually cook, which becomes incredibly valuable when you realize how much money you save not eating out for every meal in London. The bedroom feels spacious by London standards, and the separate living area means you can spread out properly. The décor strikes that perfect balance between contemporary and comfortable — think West Elm meets boutique hotel rather than corporate accommodation.
Daily Life Here
What I appreciate most is how seamlessly you slip into a London routine. There’s a Tesco Express two minutes away for essentials, and the local dry cleaner knows the building well. The Wi-Fi actually works properly for video calls — something that matters more than you’d think when you’re trying to check in with work or family back home. Having your own washing machine means you can pack lighter, which is brilliant for longer stays. The heating responds quickly too, which anyone who’s spent time in London flats will tell you is not something to take for granted.
Why Guests Love It
You know what really sells this place? It’s the little freedoms you don’t realize you’re missing in traditional hotels. Want to have friends over for dinner? No problem. Fancy a proper cup of tea at 3 AM? Your kitchen awaits. Need to do laundry without paying hotel prices? Done. The staff are available when you need them but invisible when you don’t, which honestly feels like the perfect arrangement. Plus, there’s parking available if you’re brave enough to drive in central London — though I’d personally stick with the excellent transport connections from nearby Goodge Street and Oxford Circus stations.
Guest reviews
"Great comfortable place to stay in London city Center"
The property was fully equipped. Even had separate built-in air conditioning for the room and common room/area. It even has a walk-in wardrobe. The owner is also very accommodating and responsive via WhatsApp
What could be improved: The bathroom was connected to the bedroom, and anyone requiring the use of the bathroom will have to go through the bedroom
The stairs leading down to the apartment was narrow, difficult to move large luggage
22 July 2025
"Fantastic central apartment highly recommended"
I found it exceptionally safe and clean and very comfortable. I was impressed with the response rate from the staff to any of my messages. I booked on the day and got very rapid service to support me accessing the property.
9 July 2025
"Strongly recommended-would book again"
Excellent location in a nice area, not too far from a lot of interesting places. Very clean. Very easy to find. Very spacious-4 people can sleep in two separate rooms. A lot of kitchen amenities and a nice table with high rise chairs.
What could be improved: You could hear the underground trains passing, but it’s pretty low sound. The shower has only three temperature settings. None of these was really a problem in any way.
17 July 2024
"enjoyable 2 night stay"
location is perfect
with comfort, clean, neat, modern minimalist facility
also the host is very helpfull with an easy check-in information
30 December 2023
"Superb"
The location was great. The apartments was modern and comfortable. The host answered any questions immediately.
3 November 2023
"Loved the flat. Location can't be beat! Everything you need for a perfect London break."
Apartment is very clean. It is very modern and comfortable with everything you need for a short stay- and newly renovated. Check in/out was very easy and communication with host was excellent
What could be improved: windows in bedroom look onto a basement and none in bathroom so it's very dark- but some people might prefer that. Bathroom is ensuite to bedroom so our daughter had to walk into our room to use bathroom
30 October 2023
"Perfect place for single person or young couples"
Very responsive and hospitable host
Central location.
Clean
Well equipped with all amenities
What could be improved: Basement location. A bit difficult with heavy bags or for old people.
29 October 2023
"It was very clean, very close to everything and comfortable to stay in."
Close proximity to train station, grocery store and restaurants.
What could be improved: Didn’t expect it to be underground and was afraid to open the window or door incase of a rat or spider. Wanted to allow fresh air through. The entry was a little dirty.
1 October 2023
"Great location & space, very friendly host, just some noise from the tube every now&then because it is a basemen"
Spacious, clean, well-equipped
What could be improved: Noise of the underground, lack of direct sunlight
27 July 2023
"Very nice flat in a great location."
A basement flat in the a very central location less than 10 minutes for 2 different tub stations and 15 minutes for 2 more. The flat is also about a 2 minute walk from a grocery store so we were able to stock up on breakfast and snack food and surrounded by lots of dining options. The flat is very clean and modern. The host provided soap, shampoo, conditioner, dish soap and laundry detergent. We used the pull out sofa in the living room and the inflatable mattress.
The host was very prompt to answer any questions and provided good communication through WhatsApp.
Being a basement flat you could hear the underground trains every 5 - 10 minutes but the noise is very muffled and did not bother us. The flat is also directly below a barber shop but we did not notice any noise from the business.
We had a great stay and really enjoyed the residential location. I would definitely stay again if we come back to London.
6 July 2023