The “Red Room Apartment” – Fitzrovia – by Frankie Says

First Impressions

The “Red Room Apartment” – Fitzrovia – by Frankie Says is one of those places that catches you off guard in the best way. Tucked into a classic Georgian terrace on a quiet Camden street, this four-star property feels more like staying at a stylish friend’s place than a traditional hotel. The red theme isn’t overwhelming — it’s actually quite sophisticated, with deep burgundy accents and warm lighting that makes the space feel intimate rather than flashy.

The Space Itself

What really struck me was how thoughtfully designed this apartment is. The room flows beautifully from the living area into a compact but well-equipped kitchen — honestly, it’s rare to find such a functional setup in central London. You know what I mean when I say most hotel kitchenettes are basically useless? Well, this one isn’t. The fridge is actually big enough for groceries, and there’s proper counter space for making breakfast or a late-night snack.

Location & Neighborhood

Being right on the edge of Camden and Fitzrovia puts you in this sweet spot where you’re close to everything but not in the middle of tourist chaos. I mean, you’re a five-minute walk from Goodge Street station, and Charlotte Street — with all its fantastic restaurants and pubs — is practically around the corner. The local Tesco Express is literally two doors down, which sounds mundane but trust me, you’ll appreciate it when you want wine and cheese at 9 PM.

The Neighborhood Experience

What I really love about this area is how it transitions from the grittier Camden vibe to the more polished Fitzrovia scene within just a few blocks. You can grab coffee from one of those proper local cafés on Tottenham Court Road, then wander over to the quirky shops around Camden Market. The British Museum is maybe a 10-minute walk if you’re feeling cultural — though honestly, I spent more time discovering the hidden pubs tucked away on the side streets.

Why Guests Love It

This place works because it gives you that rare combination of independence and comfort that’s hard to find in London. The 8.3 rating makes sense when you consider you’re getting apartment-style living with hotel-quality amenities (the Wi-Fi is excellent, by the way). There’s no restaurant on-site, but that’s actually perfect — it forces you to explore the incredible food scene right outside your door. Plus, street parking is surprisingly manageable for this part of London, especially on weekends. It’s the kind of place where you settle in quickly and start feeling like a temporary local rather than just another tourist.