The Instagood Apartment – Covent Garden – by Frankie Says

First Impressions

The Instagood Apartment – Covent Garden – by Frankie Says sits right in the thick of things, and honestly, that’s exactly what you want when you’re exploring London. The name might sound a bit cheeky, but it actually makes sense once you see the place — everything here feels designed for those moments you’ll want to capture and share. It’s a four-star setup that gets the balance right between comfort and location without trying too hard to be fancy.

The Heart of Covent Garden

You know what’s brilliant about staying here? You’re literally steps away from the Royal Opera House, and I mean you can practically hear the applause some nights. The market buzz starts early, but it’s the good kind of energy that makes you want to grab coffee and join the morning crowd. Neal’s Yard is around the corner — that colorful little courtyard everyone photographs — and you’ll find yourself wandering through it multiple times just because it’s there.

The Space Itself

The apartment layout works really well for travelers who want more than just a standard hotel room. There’s a proper kitchen setup, which honestly saved me quite a bit since London dining can get expensive fast. The living area gives you space to spread out, and the whole place has this modern feel without being sterile — think clean lines but with personality scattered throughout.

What Actually Matters

The Wi-Fi is solid (always important when you’re trying to navigate the Tube), and they’ve got the heating sorted properly — something you’ll appreciate during those damp London evenings. I found the shower pressure surprisingly good, which might sound trivial but makes a real difference when you’ve been walking around the city all day. There’s decent parking nearby if you’ve got a car, though honestly, you probably won’t need it much given where you are.

Why Guests Love It

Look, it’s the location that really sells this place. You can walk to Leicester Square in about five minutes, hit up the British Museum when the mood strikes, and you’re close enough to Soho that finding a good restaurant for dinner becomes part of the fun rather than a mission. The 9-point rating makes sense when you consider you’re getting apartment-style living right in the middle of everything that makes London exciting — without paying West End hotel prices for a tiny room with no character.

London’s apartments welcome long stays with terrace views, museum access, and bike routes to hidden mews streets.