Piccadilly Living 1 BR Flat in London VR11
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★★★★

Piccadilly Living 1 BR Flat in London VR11

40 Shaftesbury Ave, Westminster Borough, London, W1D 7ER, United Kingdom
7.4 / 10 City of Westminster United Kingdom
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Overview

First Impressions

Piccadilly Living 1 BR Flat in London VR11 sits right on Shaftesbury Avenue — and I mean right on it. You’ll hear the buzz of central London the moment you step outside, which honestly is either perfect or overwhelming depending on what you’re after. The building itself is typical of this area — Victorian bones with modern touches, nothing fancy but solid enough for a three-star stay.

Location & Neighborhood

This spot is Theatre Land through and through. Leicester Square is literally a two-minute walk, and you’re surrounded by some of London’s most famous shows. I actually found myself grabbing last-minute tickets twice just because it was so easy to pop over to the box offices. Chinatown sprawls just around the corner, which means proper late-night dim sum when jet lag hits — trust me on this one.

The Piccadilly Circus chaos is close enough that you feel connected to everything, but Shaftesbury Avenue has its own rhythm that’s slightly more manageable. There’s a Tesco Express practically downstairs, and the tube stations (Leicester Square and Piccadilly Circus) are both walkable, though expect crowds during rush hour.

The Space

The one-bedroom setup works well for couples or solo travelers who want more than just a hotel room. You get a proper living area that doesn’t feel cramped, and the kitchen — while compact — has everything you need for simple meals. I spent mornings making coffee and planning my day, which felt more natural than rushing through a hotel lobby.

The bedroom is quieter than expected given the street location — they’ve done something right with the windows. Storage space is decent, and the Wi-Fi actually works consistently, which isn’t always a given in older London buildings.

Practical Considerations

Here’s what nobody tells you about staying on Shaftesbury Avenue — weekends get loud. Theatre crowds, street performers, people heading to and from Soho — it’s constant motion until well past midnight. If you’re someone who needs complete quiet to sleep, maybe reconsider. But if you want to feel plugged into London’s energy, this works brilliantly.

The building doesn’t have a lift, so factor that in if you’re traveling with heavy luggage. Staff communication happens mostly through messages, which was fine for me but might feel impersonal if you prefer face-to-face check-ins.

Why Guests Love It

What really works here is the balance — you get apartment-style independence without being stuck in some residential area miles from anything interesting. I could walk to Covent Garden for morning coffee, catch a matinee show, grab dinner in Soho, and be back home in under ten minutes from anywhere. That kind of central access usually costs significantly more in traditional hotels.

The 7.4 rating makes sense — it’s not perfect, but it delivers on its main promise of putting you right in the heart of things. For theater lovers or anyone who wants to experience London’s West End properly, you really can’t beat this location.

Guest Scores
7.4
Very Good
Based on verified reviews
Staff
8.2
Comfort
7.4
Location
9.7
Free WiFi
10
Facilities
7.3
Cleanliness
7.4
Value for money
7.9
Available Rooms
One-Bedroom Apartment
1 double bed 1 sofa bed
Max persons: 4
$309
per night
Select →
Facilities
Bedroom 1
Linen
Bathroom 4
Toilet paper
Towels
Private bathroom
Hairdryer
Miscellaneous 2
Non-smoking throughout
Lift
Outdoor & View 1
View
Room Amenities 2
Heating
Iron
Languages spoken 1
English
Safety & security 1
Smoke alarms
Media & Technology 1
Flat-screen TV
Reception services 2
Invoice provided
Luggage storage
Other for your stay 4
Stovetop
Oven
Kitchen
Microwave
House Rules
Pets
Pets are not allowed.
Parties
Parties/events are not allowed
Smoking
Smoking is not allowed.
Check-in
From 15:00
You'll need to let the property know in advance what time you'll arrive.
Check-out
Until 10:00
Cancellation/prepayment
Cancellation and prepayment policies vary according to accommodation type. Please check what conditions may apply to each option when making your selection.
Guest reviews
T
Telita
United Kingdom
8
"Good for a last minute booking"
Great location, spacious accommodation , most things needed provided, (could of done with a tea towel for oven) but felt safe and secure
What could be improved: Being woken up at 5am, by someone being shown to their apartment very loudly. Aswell as rodent eating our m&m's, which enters via the gap under the dishwasher. The obviously know this is an issue. As a rodent catcher in the cupboard
24 October 2025
G
Gianfranco
Italy
6
"Good Host and Location, Room Could Be Improved"
The location is fantastic, right in the center of London, very convenient for exploring the city. The host was kind and helpful, always ready to answer our questions.
What could be improved: The room was very small for 4 people and, contrary to the description, there was no double bed but two bunk beds. Also, the windows couldn’t be opened to let in fresh air, so it was quite hot inside. There was a portable air conditioner, but it wasn’t enough to cool the room properly.
13 July 2025
D
Dziedataja
Latvia
6
"Pleasant"
Very nice location, self check in!
What could be improved: No air conditioning, more than 30 degrees in the apartment. Also was not possible to open the window… no hairdryer as it was promised in description.
9 July 2025
T
Teresa
United Kingdom
8
"Wouldn't hesitate to recommend!"
Amazing location, great little apartment.. slightly shabby around the edges but clean, reasonably comfortable and fantastic communication with the owner
What could be improved: If I had to be picky, the flooring was chipped in places, some door cupboards need replacing and the carpets in the stairwells need a good clean, but none of these things affected our stay
13 May 2025
A
Aref
Israel
6
"Pleasant"
What could be improved: You need to change the bed mattress
22 February 2025
G
Gavin
United Kingdom
9
"Smooth check in and great location"
Location is amazing. Two minute walk from China Town and Piccadilly Station
What could be improved: N/A
16 May 2025
Z
Zanele
South Africa
10
"Can’t fault it at all."
Close to all attractions. It was clean and amenities were all there.
25 April 2025
S
Suzanne
United Kingdom
5
"Fine if personal safety is not a priority"
Quite spacious studio apartment, well-equipped for longer stays.
What could be improved: Safe access. Had to step over sleeping man in entrance doorway. Lift/ elevator. Out of order. No prior notice. Allocated apartment on fourth floor Cleanliness. Communal areas were filthy. Apartment ok but needs a deep clean. Fire safety. Fire doors wedged open with towels, vacuum cleaners. Totally unacceptable
19 November 2024
M
Mary
Ireland
4
"Disappointing"
Location was the highlight of the stay. Oxford circus, picadilly circus and all the main attractions on doorstep. Size of flat was comfortable.
What could be improved: The condition of the flat was very poor. It needs a good deepclean and paint.There was a very strong odour that met us when we entered and especially around the fridge area. We had to open the windows for a bit of time to air the room out. There is also mould in places around the flat.There is an active rodent problem.My husband saw a mouse go up under where the oven was. We could also hear movement within cupboards. Because of this, I did not use any of the facilities in the kitchen. Location is the only thing going for this property unfortunately.
22 November 2025
R
Ruth-cheryl
Australia
5
"Accommodation was in a great location, and provided what we needed it to."
Great location
What could be improved: Overpowering air fresher, basic amenities, no teatowel for kitchen use, purposeless furniture- wobbly small bookcase, additional unnecessary seats for 2 people a fresh cost of paint and some thought around decor would make a big difference.
10 October 2024
Surroundings
What's nearby
Neal's Yard 650 m
Seven Dials 500 m
Nelson's Column 600 m
Banqueting House 1 km
Trafalgar Square 650 m
Old Scotland Yard 900 m
Piccadilly Circus 200 m
London Film Museum 1 km
London Transport Museum 950 m
Centre Point Tower London 750 m
Restaurants & cafes
Restaurant Hovarda 1 m
Restaurant Thai Tho 7 m
Cafe/bar Bar Rumba Nightclub 40 m
Top attractions
Big Ben 1.5 km
London Zoo 3.7 km
Regents Park 2.6 km
British Museum 1.1 km
Somerset House 1.2 km
Madame Tussauds 2.6 km
St James's Park 1.1 km
Buckingham Palace 1.5 km
Churchill War Rooms 1.3 km
Victoria and Albert Museum 3.8 km
Natural beauty
Lake The Serpentine 2.7 km
Public transport
Bus Smith Close 7 km
Train Waterloo Station 1.9 km
Bus Victoria Coach Station 2.9 km
Train Charing Cross Station 750 m
Metro Piccadilly Circus Tube Station 200 m
Metro Leicester Square Underground Station 400 m
Closest airports
London City Airport 14 km
London Gatwick Airport 47 km
London Heathrow Airport 23 km
Piccadilly Living 1 BR Flat in London VR11
40 Shaftesbury Ave, Westminster Borough, London, W1D 7ER, United Kingdom
$309 / per night
7.4 Very Good
★★★★☆
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