Hotel Indigo London – 1 Leicester Square by IHG

First Impressions

Walking into Hotel Indigo London – 1 Leicester Square by IHG, you immediately sense this isn’t your typical chain hotel. The lobby has this vibrant, almost theatrical energy that perfectly matches its West End location. There’s something refreshing about a four-star property that doesn’t take itself too seriously — the design feels playful yet sophisticated, with bold patterns and colors that actually work together.

Prime West End Location

Honestly, you can’t get more central than this in London. Leicester Square is literally on your doorstep, which means you’re surrounded by theaters, cinemas, and that constant buzz of tourists and locals mixing together. What I love is that you can walk to Covent Garden in about three minutes, and Chinatown is right around the corner — perfect for late-night dim sum after a show. The location does mean some street noise, but honestly, that’s part of the West End experience.

The Room Experience

The room I stayed in was compact but cleverly designed — they’ve made every square foot count without it feeling cramped. The bathroom was surprisingly spacious for central London, and I appreciated the rainfall shower after long days exploring the city. The neighborhood-inspired artwork on the walls tells local stories, which is a nice touch that makes you feel more connected to the area rather than just passing through.

Dining and Social Spaces

The ground-floor restaurant and bar area buzzes with energy most evenings. I found myself grabbing coffee there in the mornings just to people-watch — there’s a mix of business travelers, theater-goers, and tourists planning their day. The food is solid British fare with modern twists, nothing groundbreaking but definitely satisfying. The bar stays lively until late, which is great if you want a nightcap without venturing into the Leicester Square chaos.

Why Guests Love It

What sets this place apart is how it embraces its location rather than fighting it. You’re staying in one of London’s most energetic neighborhoods, and the hotel reflects that spirit. The staff genuinely seem to enjoy working here — they’re helpful without being overly formal, and they know the area well enough to give solid recommendations beyond the obvious tourist spots. Sure, it’s not the quietest place in London, but if you want to be in the thick of things with easy access to theaters, restaurants, and transport links, this hotel delivers exactly what it promises.