Four Points Flex by Sheraton London Euston

First Impressions

Walking up to Four Points Flex by Sheraton London Euston, you immediately notice it’s not trying to be something it’s not. This three-star hotel sits quietly on Upper Woburn Place in Camden, and honestly, that’s part of its charm. The building has that classic London townhouse feel — you know, the kind where several Georgian properties have been cleverly connected to create something bigger without losing character.

Location That Actually Works

Here’s what I really appreciated — you’re literally a three-minute walk from Euston Station, which means the Tube is right there when you need it. But unlike some hotels that are practically inside the station (and deal with all that noise), this spot feels residential. London can be overwhelming, but Camden gives you breathing room while keeping everything accessible. Russell Square is just around the corner if you need green space, and the British Museum? Ten minutes on foot, maybe less.

The Room Experience

My room was smaller than what you’d get in, say, an American chain hotel, but it felt thoughtfully designed. The Flex concept means they’ve actually considered how people use hotel rooms these days — there’s decent desk space, plenty of charging points, and the bed was surprisingly comfortable. The bathroom was compact but functional, with a proper shower that had good water pressure. Nothing fancy, but everything worked well.

Practical Details

The lobby doubles as a sort of communal workspace during the day, which I found useful for checking emails before heading out. There’s a restaurant on-site, though I’ll be honest — I mostly used it for coffee and quick breakfast. The staff seemed genuinely helpful rather than just going through the motions, and they knew the neighborhood well enough to give actual recommendations rather than tourist trap suggestions.

Why Guests Love It

Look, this isn’t a place that’s going to wow you with marble lobbies or rooftop bars. What it does is solve the London hotel problem — decent accommodation in a great location without the premium you’d pay closer to Westminster or Covent Garden. You’re staying in a real London neighborhood where locals actually live and work, but you can still get to Big Ben or Oxford Street in fifteen minutes on the Tube. For the price point, that balance is hard to beat.