Euston Square Apartments

First Impressions

Walking up to Euston Square Apartments on Huntley Street, you immediately get that “oh, this is different” feeling. It’s not your typical hotel setup — instead, you’re looking at a converted Victorian building that’s been thoughtfully turned into serviced apartments. The entrance feels more residential than commercial, which honestly sets a nice tone right from the start.

The London Location

Here’s what I love about this spot — you’re genuinely in the thick of things without the tourist chaos. Bloomsbury is one of those neighborhoods that locals actually live in, and you’re walking distance from both the British Museum and some seriously good pubs that don’t cater to the guidebook crowd. The Russell Square tube station is maybe three minutes away, and King’s Cross (with all those Eurostar connections) is close enough that you won’t stress about getting there with luggage.

The Apartment Experience

Each room here is basically a proper apartment, and that makes all the difference when you’re staying more than a couple nights. The kitchen setup isn’t just a mini-fridge and microwave situation — we’re talking actual cooking space with real utensils and everything. I mean, you can actually make breakfast without feeling like you’re doing surgery in a shoebox. The living areas have that modern-but-not-sterile vibe, and honestly, the beds are better than what you’d find in most four-star hotels.

What Actually Matters

The Wi-Fi actually works (shocking, I know), and there’s a washing machine in each unit — which is brilliant if you’re doing that whole “pack light, wash often” thing. Parking can be arranged, though in central London you’re probably better off ditching the car anyway. The staff here get that you’re not just passing through for a night, so they’re helpful without being hovery.

Why Guests Love It

Look, if you want someone to fold your towels into swans every day, this isn’t your place. But if you want to actually live in London for a bit — make your own coffee, spread out your stuff, maybe cook dinner instead of eating out every single meal — then this works brilliantly. The neighborhood feels authentic, the space gives you room to breathe, and you’re still close enough to everything that matters. It’s sort of the best of both worlds without the compromise you usually have to make.

Apartments in London suit families with bright bay windows, full kitchens, and sunset loops through Hyde Park paths.