Elegance Soho&Covent Garden Apartment

First Impressions

Walking up to Elegance Soho&Covent Garden Apartment on Earlham Street, you’re right in the thick of things — and I mean that in the best possible way. This four-star place sits perfectly between Soho’s buzzing energy and Covent Garden’s theatrical charm, which honestly feels like hitting the London lottery. The building itself has that classic London character you can’t fake, tucked onto a street that locals actually use to cut through the tourist chaos.

The Space

The apartment setup here is what really sets this place apart from your typical hotel experience. You get a proper living space with a functional kitchen — not just some mini-fridge situation — which means you can actually save money by grabbing groceries from the Tesco Express around the corner. The room layout feels thoughtfully designed, not like someone just crammed furniture into whatever space they had left over.

Location Magic

Here’s what you need to know about this spot — you’re literally a two-minute walk from Neal’s Yard (those colorful buildings everyone posts on Instagram), but you’re also close enough to Soho that you can stumble back from a late dinner without paying surge pricing for an Uber. Leicester Square tube station is right there, but honestly, you’ll find yourself walking everywhere because the neighborhood pulls you in different directions.

The Neighborhood Experience

Earlham Street itself is this lovely mix of locals heading to work and visitors discovering the area’s hidden gems. There’s a proper pub called The Lamb & Flag just around the corner that’s been serving pints since the 1600s — you know, if you’re into that sort of history. The morning coffee run takes you past vintage shops and tiny cafes that haven’t been completely overrun by chains yet, which feels increasingly rare in central London.

Why Guests Love It

The 8.1 rating makes sense when you experience how this place balances independence with hotel-level service. You get the freedom of your own space (perfect for spreading out shopping bags or eating takeaway curry in your pajamas), but there’s still support when you need it. The apartment-style setup means you’re not stuck eating expensive hotel breakfast every morning — though with Borough Market just a short tube ride away, you might want to anyway.