First Impressions
Casa Peppino – Soho – by Frankie Says sits on a narrow street that feels distinctly Soho — you know, the kind where you can hear jazz drifting from basement clubs and smell coffee from tiny Italian places. The entrance is understated in that deliberate London way, with dark green paintwork and brass fixtures that actually look like they belong rather than trying too hard.
The Soho Experience
What I love about this four-star spot is how it captures Soho without the tourist trap feeling. You’re genuinely in the thick of it here in London — Ronnie Scott’s is practically around the corner, and you can walk to Chinatown in about three minutes. The neighborhood buzzes with that mix of media types, theater people, and locals who’ve somehow managed to stick around despite the gentrification.
During the day, you’ll find yourself wandering past independent record shops and vintage clothing stores that feel authentically scruffy. Come evening, well — this is Soho, so you’ve got everything from proper pubs to cocktail bars where they know how to make a decent Negroni.
The Room
The room I stayed in felt like someone’s stylish flat rather than a typical hotel setup. Dark wood floors, exposed brick in places, and furniture that looks collected over time rather than bought as a set. The bed was genuinely comfortable — not just hotel comfortable, but the kind where you actually want to sleep in on Sunday morning.
Honestly, the bathroom surprised me most. Decent shower pressure (which, let’s face it, isn’t always guaranteed in London), and they’d managed to fit everything in without that cramped feeling you get in a lot of Soho places.
Food and Atmosphere
There’s a restaurant downstairs that does proper Italian food — not the touristy stuff, but the kind where they actually care about the pasta. I mean, with a name like Casa Peppino, you’d hope so, right? The staff seemed to know their regulars, which always feels like a good sign.
The whole vibe feels more like a neighborhood spot than a chain hotel. You’ll see people working on laptops during the day, friends meeting for dinner, that sort of thing. It’s got character without being aggressively quirky about it.
Why Guests Love It
What really works here is the location combined with that boutique hotel feeling. You’re not paying Mayfair prices, but you’re getting something that feels personal and thoughtful. The 8.7 rating makes sense — it’s the kind of place where small details matter, like decent coffee in the morning and staff who remember your name.
If you want to feel like you’re actually staying in Soho rather than just visiting it, Casa Peppino delivers. It’s got that lived-in London feeling that’s getting harder to find, especially somewhere this central.
You'll need to let the property know in advance what time you'll arrive.
