1 Bed Apartment London ABBA, Excel, & Olympic Stadium

First Impressions

The 1 Bed Apartment London ABBA, Excel, & Olympic Stadium sits on Memorial Avenue in Newham — honestly, it’s one of those spots that makes you realize how much London has changed over the years. This four-star property caught my attention because it’s basically positioned right in the heart of what used to be the 2012 Olympics buzz, and you can still feel that energy when you walk around the neighborhood.

Location & Getting Around

Here’s what I really appreciated — you’re literally a stone’s throw from the Excel Centre, which means if you’re in town for conferences or events, you’ve basically won the location lottery. The Olympic Stadium looms nearby (hence the name), and actually, the whole area feels like it’s still riding that wave of regeneration from the Games. Stratford International is your closest station, and honestly, getting into central London is easier than you’d expect from this postcode.

The Apartment Experience

Walking into the apartment, it’s clear this isn’t your typical hotel room setup. The space feels genuinely lived-in rather than sterile — there’s a proper kitchen that actually works (I mean, you can cook real meals here, not just heat up instant noodles). The bedroom is separate from the living area, which makes a huge difference when you’re staying more than a couple nights. You know what surprised me? The windows are bigger than expected, so you get decent natural light even on those typical grey London days.

Neighborhood Vibe

The Memorial Avenue area is still sort of finding its identity, if I’m being honest. It’s not as polished as Canary Wharf or as bustling as central London, but there’s something refreshing about that. You’ve got the Westfield Stratford City shopping center within walking distance — actually really handy for groceries or when you realize you forgot to pack something essential. The local pubs and cafes are a mix of chain spots and newer independents trying to establish themselves.

Why Guests Love It

Look, this place works best for people who want that apartment-style freedom without paying central London prices. Business travelers heading to Excel obviously get it, but I’ve also met families who use it as a base for exploring East London’s attractions. The parking situation is manageable compared to most London accommodations, and there’s something to be said for having your own space to spread out. It’s not fancy or Instagram-perfect, but it delivers on the practical stuff that actually matters when you’re staying somewhere for more than just sleeping.