3B Soho Studios 3rd floor by Indigo Flats

First Impressions

Walking up to 3B Soho Studios 3rd floor by Indigo Flats on Greek Street, you’ll immediately understand why this four-star spot works so well. I mean, you’re literally in the heart of Soho — and not just any part of it, but that perfect stretch where the energy feels authentic rather than touristy. The building itself has that classic London character, and honestly, climbing up to the third floor just adds to the anticipation.

Location & Neighborhood

The thing about Greek Street is that it’s properly central without being overwhelming. You’re a two-minute walk from Soho Square (which, let’s be honest, is one of London’s better-kept peaceful spots), and the theatre district is right there when you want it. What I really appreciated though was how you can duck into proper pubs like The Coach & Horses or grab late-night eats at places that locals actually use — not just tourist traps.

The Studio Experience

This isn’t your typical hotel room setup, which is exactly what makes it interesting. The studio layout gives you space to actually live a bit rather than just crash between sightseeing sessions. The kitchen setup is genuinely useful too — not one of those token kitchenettes that can barely handle making tea. You know what struck me most? The way they’ve managed to fit everything without it feeling cramped, which is honestly a minor miracle in central London.

Practical Comforts

The bed situation is solid (and I’m someone who notices these things), plus the shower pressure is actually decent — something you can’t take for granted in older London buildings. There’s proper storage space, which matters when you’re staying more than just a night or two. The whole setup feels like they’ve thought about what travelers actually need rather than just ticking boxes on some hotel checklist.

Why Guests Love It

Look, this place gets an 8.6 rating because it delivers on the fundamentals while giving you that authentic Soho experience. You’re not paying for a fancy lobby or concierge service you won’t use — you’re paying to be in one of London’s most vibrant neighborhoods with enough space and amenities to feel settled. The value proposition makes sense, especially when you factor in how much you’d spend staying somewhere more traditional in Zone 1.